Attention coaches who want to charge more...
How I went from charging$150 per sessionto $500How I went from charging$150 per session to $500using the little-knowncoaching secret called'Habit Transfer'
In this free live 5-day challenge, I'll hand you the 5 critical tools behind
Habit Transfer — so your clients get results reliable enough to justify a higher rate.
Inside The Ultimate Habits Toolbox for Coaches, You'll Get:
- ✓The "Behavioral Geo-Fencing" protocol that breaks any bad habit in 5 easy steps — even the ones your client has "tried everything" to quit.
- ✓The Elastic Habits system that stops the "one bad day and I quit" self-sabotage loop your clients keep falling into.
- ✓The Forcing Functions method that makes good habits inevitable instead of "optional."
- ✓The Substitution technique — how to swap any destructive pattern for a productive one without triggering the client's willpower reserves.
- ✓The Mini Habits back-door that gets resistant clients moving in under 60 seconds a day.
🎁 Bonus Window
Register in the next 10 minutes, and we’ll send you the first tool — Behavioral Geo-Fencing for Breaking Any Bad Habit — immediately!
Real Ratings · Real Coaches
Avg 4.9 ★ across the last 4 challenges
120+ coaches rated. Nearly every single one at 5 stars.
The Room You'll Be In
124 coaches showed up to the last one.
Live is where the tools get handed out.
This is what the last challenge looked like — real coaches, live, taking notes. If you're not in the room, you don't get the tools.
Starts September 21st!
Let me guess what's happening in your practice right now…
Your client shows up to the session on fire. They're going to change everything. This is the week. They've got a plan, a journal, maybe even a new app.
Seven days later they're back with you on Zoom… doing the exact thing they swore they wouldn't do.
You give them insight. You give them frameworks. You give them accountability. And still — they fall off the wagon.
And here's the part nobody wants to say out loud: if your clients don't change, your practice doesn't grow. No transformations = no testimonials = no referrals = no booked out calendar.
It's not because you're a bad coach. It's because nobody ever taught you
Habit Transfer — the neuroscience-backed skill that makes the change your client is trying to make reliably stick.
That's what The Ultimate Habits Toolbox fixes. In one week.
The Toolkit
5 Brain Tools. One Week.
Every Client Change Problem You'll Ever Face.
Behavioral Geo-Fencing
Break ANY bad habit — in 5 steps
A 5-step protocol that hijacks the environmental triggers your client's brain uses to fire off destructive patterns — before their willpower ever gets a vote. Works on the habits they've 'tried everything' to quit.
Elastic Habits
For clients who have 'bad days'
The single biggest killer of client transformation is the 'one bad day and I'm out' loop. Elastic Habits give the brain a graceful off-ramp that keeps the streak alive — and turns setbacks into momentum.
Forcing Functions
Make good habits inevitable — not optional
Borrowed from special ops and elite-performance labs. You engineer the environment so the good habit is the path of least resistance and the bad habit is nearly impossible. Motivation becomes irrelevant.
Substitution
Swap any bad habit for a good one
The neurological reason 'just stop doing it' never works — and the exact swap protocol that replaces the pattern without triggering the client's willpower reserves.
Mini Habits
Get resistant clients moving in 60 seconds
For the client who won't do the work. A back-door so small the brain can't refuse it — that compounds into full transformations within weeks.
Live-Only Bonus
The Full Toolkit — Handed Out Live
All 5 tools as printable, client-ready PDFs — released only to coaches on the live call. Show up, walk away with a toolkit you can use in your very next session. (Miss the call, miss the tools. That's the deal.)
What Coaches Are Actually Saying
Unedited feedback from previous challenges.
“Best training I've attended in my 26 years of coaching.”
Practical, impactful, science-based solutions to up your coaching game.
“Worth every minute of your time.”
Packed with science-backed data, stories and fun. I started using the tools in my coaching immediately.
“I used it with a client the next afternoon.”
Zero lag between learning and applying. That never happens with trainings.
“Rad Good! Nothing Filler. Just Tools.”
Most coaches sound the same. These tools give you results other coaches simply don't have.
“James is a Master at what he does.”
It's a MUST do. Science-help beats self-help hands down.
“Makes the invisible visible.”
Habits run our clients' lives and they can't see them. James hands you the flashlight — and the playbook.
Is this you?
- ✓You want testimonials, referrals, and a full calendar — and you know they only come from clients who actually change.
- ✓You want actionable tools you can pull out in your next session. Not vague models or theories.
- ✓You know the difference between insight and behavior change — and you want the tools that produce the second one.
- ✓You coach humans — life, executive, health, performance, leadership, relationship — and you're tired of clients falling back into old habits and the change not sticking.
Starts September 21st! · Free
Claim Your Seat In
The Ultimate Habits Toolbox for Coaches
All 5 tools handed out live — nowhere else. One week. Nothing to buy. Show up and walk out with a system that makes client change actually stick, and the courage to charge more.
We respect your inbox. Unsubscribe anytime.
🎁 Bonus Window
Register in the next 10 minutes, and we’ll send you the first tool — Behavioral Geo-Fencing for Breaking Any Bad Habit — immediately!