Attention Coaches Who Want A Business That Builds Itself…
The 5 "Forcing Functions" Elite Coaches Use To Make Client Change Actually Stick— And Fill Their Calendars With Referrals In The Process
Because here's the uncomfortable truth every top coach eventually figures out: all change is habit change. Master the science of habits, and you'll have prospects knocking down your door.
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Inside This Free Crash Course, You'll Get:
- ✓The "Behavioral Geo-Fencing" protocol that breaks any bad habit in 5 steps — even the ones your client has "tried everything" to quit.
- ✓The Forcing Functions method (used by Navy SEALs and top hedge fund traders) that makes good habits inevitable instead of "optional."
- ✓The Substitution technique — how to swap any destructive pattern for a productive one without triggering the client's willpower reserves.
- ✓The Elastic Habits system that stops the "one bad day and I quit" self-sabotage loop your clients keep falling into.
- ✓The Mini Habits back-door that gets resistant clients moving in under 60 seconds a day (and why this alone can double your referral rate).
Rated 4.9 ★ average · Last 4 Brain Tools crash courses
Real Ratings · Real Coaches · Last 4 Crash Courses
Avg 4.9 ★ across the last 4 crash courses
120+ coaches rated. Nearly every single one at 5 stars.
The Room You'll Be In
124 coaches showed up to the last one.
No replay.
This is what the last Brain Tools crash course looked like — real coaches, live, taking notes. If you're not in the room, you don't get the tools.
Starts August 24th!
Let me guess what's happening in your practice right now…
Your client shows up to the session on fire. They're going to change everything. This is the week. They've got a plan, a journal, maybe even a new app.
Seven days later they're back in your chair… doing the exact thing they swore they wouldn't do.
You give them insight. You give them frameworks. You give them accountability. And still — they fall off the wagon.
And here's the part nobody wants to say out loud: if your clients don't change, your practice doesn't grow. No transformations = no testimonials = no referrals = no booked out calendar.
It's not because you're a bad coach. It's because you were never handed the actual tools — the neuroscience-backed forcing functions that make change involuntary instead of optional.
That's what this crash course fixes. In one week.
The Toolkit
5 Brain Tools. One Week.
Every Client Change Problem You'll Ever Face.
Behavioral Geo-Fencing
Break ANY bad habit — in 5 steps
A 5-step protocol that hijacks the environmental triggers your client's brain uses to fire off destructive patterns — before their willpower ever gets a vote. Works on the habits they've 'tried everything' to quit.
Forcing Functions
Make good habits inevitable — not optional
Borrowed from special ops and elite-performance labs. You engineer the environment so the good habit is the path of least resistance and the bad habit is nearly impossible. Motivation becomes irrelevant.
Substitution
Swap any bad habit for a good one
The neurological reason 'just stop doing it' never works — and the exact swap protocol that replaces the pattern without triggering the client's willpower reserves. This one tool has saved marriages, careers, and sobriety.
Elastic Habits
For clients who have 'bad days'
The single biggest killer of client transformation is the 'one bad day and I'm out' loop. Elastic Habits give the brain a graceful off-ramp that keeps the streak alive — and turns setbacks into momentum.
Mini Habits
Get resistant clients moving in 60 seconds
For the client who won't do the work. A back-door so small the brain can't refuse it — that compounds into full transformations within weeks. Coaches report this alone doubles their referral rate.
Live-Only Bonus
The Full Toolkit — Handed Out Live
All 5 tools as printable, client-ready PDFs — released only to coaches on the live call. Show up, walk away with a toolkit you can use in your very next session. (Miss the call, miss the tools. That's the deal.)
What Coaches Are Actually Saying
Unedited feedback from previous Brain Tools Crash Courses.
“Best training I've attended in my 26 years of coaching.”
Practical, impactful, science-based solutions to up your coaching game.
“Worth every minute of your time.”
Packed with science-backed data, stories and fun. I started using the tools in my coaching immediately.
“I used it with a client the next afternoon.”
Zero lag between learning and applying. That never happens with trainings.
“Rad Good! Nothing Filler. Just Tools.”
Most coaches sound the same. These tools give you results other coaches simply don't have.
“James is a Master at what he does.”
It's a MUST do. Science-help beats self-help hands down.
“Makes the invisible visible.”
Habits run our clients' lives and they can't see them. James hands you the flashlight — and the playbook.
Is this you?
- ✓You coach humans — life, executive, health, performance, leadership, relationship — and you're tired of clients "trying" instead of transforming.
- ✓You want actionable tools you can pull out in your next session. Not vague models or theories.
- ✓You know the difference between insight and behavior change — and you want the tools that produce the second one.
- ✓You want testimonials, referrals, and a full calendar — and you know they only come from clients who actually change.
Starts August 24th! · Free · Capped
Claim Your Seat On The
Live Crash Course
All 5 tools handed out live — nowhere else. One week. Nothing to buy. Show up and walk out with a system that makes client change actually stick, and a practice that fills itself with referrals.
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